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Contracts and the enforcement of societal laws
Contract are not only applicable to business but are also part of our everyday life .A contract is made out of the simple act of purchasing a newspaper , using credit card ,to buy a dress, or paying a parking fee. Other contract such as sales and the purchase of property are more complex , requiring formal written document. the members of the society choose to abide by rules designed to enhance the quality of life of that group. Violations of the rules are typically met with same form of negative consequence imposed by group members. In some cases, rules of conduct are passed down to successive generations by societal customer and mores. In other cases, the rules are expressly stated in the written laws governing the society. One important job of the courts is the enforcement of societal laws. It is also the job of the courts to enforce contracts. The strongest contract, in terms of enforceability, has an offer, acceptance, consideration for the exchange, clearly sets out the terms of the agreement without ambiguity, and is signed by the involved parties with proper capacity to enter into the contract.
FORMATION OF A CONTRACT
BASIC ELEMENTS OF A VALID CONTRACT
The strongest contract , in term of enforceability this basic elements constituting a contract are offer, acceptance of the offer, intention to create legal relation, consideration, certainty, capacity, and legality. Firstly is offer. An offer or proposal is necessary for the formation of an agreement section 2(a) of the Contracts Act states that ‘when one person signifies to another his willingness to do or to abstain from doing anything, with a view to obtaining the assent of that other to the act or abstinence, he is said to make a proposal. Under the Contracts Act and English law, a proposal or offer is something which is capable of being converted into an agreement by its acceptance. A proposal must be a definite promise to be bound provided certain specified terms are accepted. The promisor or sometimes also know as offeror must have declared his readiness to undertake an obligation upon certain terms, leaving the option of its acceptance or refusal to the offeree.
The communication of a proposal is complete when it comes to the knowledge of the person to whom it is made Section 4(1), Contract Act. This means that an offer or proposal is effective once it is communicated to the offeree by the offeror. The communication of an offer or a proposal is deemed to have been made by any act or omission of the party proposing by which he intends to communicate the proposal or which has the effect of communicating it in Section 3, Contract Act. A proposal made in words that means oral or written is said to be expressed. If a proposal is made other than in words example is by conduct, it is said to be implied in Section 9. Contract Act.
An offer should be contrasted with an invitation to treat. An option is merely an undertaking to keep the offer open for a certain period of time in return for a price whether. Advertisement is an offer or an invitation to treat would depend on the intention of the parties. The general rule is that advertisements are regarded as merely supplying information or notifying others regarding the advertiser’s good or services. Although an advertisement may indicate a price for the goods or services, that is simply the advertiser providing a guide as to what price is expected from parties interested to purchase. The advertisement is basically inviting the other party to make an offer.
Acceptance in section 2(b), Contracts Act provides that when the person to whom the proposal is made signifies his assent thereto, the proposal is said to have been accepted. In Taylor v Allan (1966), the court held that the offer of a motor insurance was deemed accepted by conduct when the offeree drove his car inn reliance on the insurance. Other cases is in Affin Credit (Malaysia) Sdn Bhd v Yap Yuen Fui (1984), it was held that where a statutory provision sets out a condition precedent before an offer can be accepted, non compliance with that condition will result in no contract whatsoever. A proposal, when accepted, be comes a promise. Section 2(c), Contracts Act calls the person accepting the proposal the promise. Section 9 of the said Act provides that so for as the acceptance of any promise is made in words, the acceptance is said to be expressed. If the acceptance is made other than in words, the acceptance is said to be implied. Acceptance may be made in writing, orally or implied by conduct, but if a method of acceptance has been prescribed by the offeror, then acceptance must be according to the manner prescribed.
Communication of acceptance is for there to be a valid contract, the offeree must convey his acceptance to the offeror. Acceptance is only effective when it is communicated or brought to the notice of the offeror. Generally, silence cannot amount to acceptance. The offeror cannot bind the offeree by stating that if the offeree fails to communicate or does nothing on his part; it would be construed as acceptance. In Felthouse v Bindley (1862) it was held that Mr Felthouse did not have ownership of the horse as there was no acceptance of the contract. Acceptance must be communicated clearly and cannot be imposed due to silence of one of the parties. Although the nephew had expressed interest in completing the sale, there was no communication of that intention. As such, there was no valid contract. Acceptance by post is deemed to take effect when the letter is correctly addressed, properly stamped and placed into the post box. Acceptance is said to be complete as soon as it is posted. In The Household Fire and Carriage Accident Insurance Company (Limited) v Grant (1878-79) the court held that there was a valid and binding contract because once posted, acceptance was complete. The post office was a common agent so acceptance occurred when it reached the defendant’s agent. The postal acceptance rule balances the parties’ interests: the offeror can make communication of acceptance a condition of the contract, or can inquire if he does not receive a timely acceptance. The offeree would have to inquire if his acceptance was received before knowing if he was bound. In addition, fraud could result if acceptance was dependent on it being received by the offeror.
Intention to Create Legal Relations is although the Contracts Act is silent on the intention to create legal relations as one of the requirements of a valid contract; case law clearly dictates the necessity of this requirement. There are, however, cases where no intention to enter into legal relations can be imputed. In domestic arrangements there is a presumption against the existence of an intention to create legal relations whilst in commercial arrangements the rebuttable presumption is that legal relationships are intended for example is in Esso Petroleum Co. Ltd. v. Customer @ Excise Commissioner. Generally, it is up to the courts to ascertain the intention of the parties from the language used and the context in which they are used.
Consideration is in Section 26 of the Contracts Act provides that, as a general rule, an agreement without consideration is void. The word consideration is defined in Section 2(d) of the said Act as follows: when, at the desire of the promisor, the promisor or any other person has done or abstained from doing, or does or abstains from doing, or promises to do or to abstain from doing, something, such act or abstinence or promise is called a consideration for the promise. In Re Tan Soh Sim (1951), the court held that the nearness of the relation depends on the type or group of people to which the parties belong and the circumstances of the family concerned. In University Malaya v Lee Ming Chong (1986), the defendant was given a scholarship to study in Canada on the condition that he must work for the University for two-and-a-half years. Upon the defendant’s return, he left the University contending that since he had not provided consideration, there was no valid contract between them. The Federal Court held that there was sufficient consideration as the university had paid the defendant’s fees. Further, even if there was no consideration, the agreement was regarded as valid by virtue of s 4(c) of the Contracts (Amendment) Act 1976.
Executory consideration is when there is an exchange of promises to perform acts in the future. Executed consideration is a promise that has been performed thus giving rise to the obligation on the offeror to perform his promise. Past consideration is where a promise is performed before the formation of the contract.
Certainty is the terms of an agreement cannot be vague but must be certain. An agreement which is uncertain or is not capable of being made certain is void. For example, if Ali agrees to sell to Mary a hundred crates of toys without specifying what kind they are, such an agreement is void on the grounds of uncertainty. Similarly if Ali agrees to sell to Mary his house for RM 200,000 or RM 300,000, such an agreement is also void.
On the other hand, if Ali is a dealer in plastic toy soldiers only and he agree to sell a hundred creates of toys the type of toys dealt with by Ali indicates the meaning of the word ‘toys’. Similarly, if Ali agrees to sell to Mary his house at a price to be fixed by his wife, there is no uncertainty as the price is capable of being made certain.
In Karuppan Chetty v. Suah Thian, the requirement of certainty was not met when the parties agreed upon the granting of a lease’ at RM 35.00 per month for as long as he likes.
Capacity is the parties entering into a contract should also be competent to contract; example is they must have the legal capacity to do so. Section 11 of the Contract Act is that every person is competent to contract who is of the age of majority according to the law to which he is subject, and who is of sound mind, and is not disqualified from contracting by any law to which he is subject. In Malaysian, the age of majority is eighteen years. Age of Majority Act, 1971 .Thus the general rule in Malaysia is that contracts made by infants are void. However, there are some exceptions to this rule. These are the following contracts for necessaries, contracts of scholarship, and contracts of insurance.
Legality is even where all the requirements of a valid contract discussed above are present, a contract may be illegal and thus unenforceable. Agreements are contracts if inter alia they are made for lawful consideration and with lawful object s 10, CA 1950. Section 24 of CA 1950 further provides that the following consideration and objects are unlawful: it is forbidden by law, it is of the nature as to defeat any law, it is fraudulent, it involves or implies injury to person or property of another and the court regards it as immoral, or opposed to public policy.
CONCLUSION QUESTION 1
A contract is an agreement enforceable by the law between two or more parties to do or to abstain from doing some act (s), their intention being to create legal relation and not merelyto exchange mutual promise both having given something or having promised to giving something of value as consideration for any benefit derived from the agreement and to have a valid contract all the elements of the contract should exits
Agreement ( comprising an offer and an acceptance)
Intention to create legal relation
Capacity to contract
Although agreement is essential, it is by itself insufficient for a binding contract. A binding contract goes beyond mere agreement, in that it involves a bargain between the parties. As such, the existence of other elements is also required to allow an agreement to transform into a contract and make it enforceable in law.
Write notes with examples on the three most important remedies available for breach of contract.
INTRODUCTION QUESTION 2
Remedies will be given when a party to a contract unjustifiably fails or refuse to perform his part of the contract , the other party has a right of a legal action. The methods which are given by the law to an innocent party by which he may enforce a right or redress an injury are called remedies. If contracts terms are broken, and the contract is enforceable, the consequences can be significant. The plaintiff can pursue a variety of options when it is clear that the other party has breached a contract. Remedies that are available for breach of contract would depend on the gravity of the effect and impact of the breach. The types of remedies that are available are rescission of contract, damages, specific performance, and injunction. Rescission of contract is the contract is annulled and both sides are excused from further performance and any money advanced is returned.
Remedies that are available for breach of contract would depend on the gravity of the effect and impact of the breach. The types of remedies that are available are
Rescission of contract,
Injunction. Rescission of contract is the contract is annulled and both sides are excused from further performance and any money advanced is returned. Equitable remedies are generally remedies other than the payment of damages. This would include such remedies as obtaining an injunction, or requiring specific performance of a contract. Rescission of contract is on a breach of a condition of a contract, the injured party may treat the contract as an end (or rescinded) and refuse to perform or fulfil his part of the contract. When one party to a contract has refused to perform, or disabled himself from performing his promise in its entirety, the promise may put an end to the contract, unless he has signified, by words or conduct, his acquiescence in its continuance: s 40, CA 1950. a person who rightly rescinds a contract is also entitled to damages under s 76, CA 1950.
Damages are granted to a party as compensation for the damage, loss or injury he has suffered through a breach of contract. Section 74 of the Contracts Act sets out the provision for such compensation. Compensation for loss or damage caused by breach of contract. For example is when a contract has been broken, the party who suffers by the breach is entitled to receive, from the party who has broken the contract, compensation for any loss or damage caused to him thereby, or which naturally arose in the usual course of things from the breach, or which the parties knew, when they made the contract, to be likely to result from the breach of it. Such compensation is not to be given for any remote and indirect loss or damage sustained by reason of the breach. In Hadley v Baxendale (1854) the court held that an aggrieved party will be unable to recover consequential losses resulting from a breach unless the losses are a ‘natural’ consequence of breach: or the affected party had expressly informed the other of the circumstances which would generate the losses. In this case, the defendant had no means of knowing that the plaintiff would lose profits if the shipment of the shaft was delayed since this information was not communicated directly to them. Therefore, the loss of profits was not reasonably contemplated by both the parties when they made the contract.
Compensation for failure to discharge obligation resembling those created by contract: for example is when an obligation resembling those created by contract has been incurred and has not been discharged, any person injured by the failure to discharge it is entitled to receive the same compensation from the party in default as if the person had contracted to discharge it and had broken his contract.
The example of illustrations is A contracts to sell and deliver 50 gantanges of saltpetre to B, at a certain price to be paid on delivery. A breaks his promise. B is entitled to receive from A, by way of compensation, the sum, if any, by which the contract price falls short of the price for which B might have obtained 50 gantangs of saltpetere of like quality at the time when the saltpetere of like quality at the time when the saltpetere ought to have been delivered. A contract to buy from B, at a stated price, 50 gantangs of rice, no time being fixed for delivery. A afterwards informs B that he will not accept the rice if tendered to him. B is entitled to receive from A, by way of compensation the amount, if any, by which the contract price exceeds that which B can obtain for the rice at the time when A informs B that he will not accept it.
Types of damages are compensatory or ordinary damages, exemplary damages, liquidated damages, and nominal damages. Compensatory or ordinary damages that are given to the party who has suffered loss caused by the breach of contract. The general position with regard to damages for breach of contract is that damages may be recovered as long as they are not too remote. Exemplary damages are damages requested and or awarded by the court when the defendant’s willful acts were malicious, violent, oppressive, fraudulent, wanton, or grossly reckless. These damages are awarded both as a punishment and to set as a public example. Liquidated damages are monetary compensation whose amount the parties agree upon during the formation of a contract for the injured party to collects as compensation if a specific breach occurs. Nominal damages are damages which consist of a small amount of cash payment which the court orders to be paid to the plaintiff who has suffered no quantifiable pecuniary loss
Mitigation of loss is the party seeking damages is under a duty to mitigate the loss. Explanation to Section 74. In Kabatasan Timber Extraction Co. v. Chong Fah Shing the Federal Court recognized this general duty and held that the plaintiffs claim should be reduced accordingly.
Specific Relief Act, 1950 provides for the remedy of specific performance. Specific performance is a discretionary remedy. Under Section 21 of the Specific Relief Act, the court has discretions to refuse specific performance where the granting of it would cause undue hardship to the defendant.
Section 11(2) of the Specific Relief Act provides that specific performance may be granted in respect of agreements relating to land transactions where there is a presumption that the breach of a contract to transfer immovable property cannot be adequately relived by compensation in money. Specific performance may also be granted in respect of executory contracts and in cases where actual damage cannot be ascertained.
However, the court will exercise its discretion not to decree specific performance under Section 20 of the Specific Relief Act where damages will provide an adequate remedy in Section 20(1)(a) Specific Relief Act. In Yeo Long Seng v. Lucky Park (Pte.) Ltd. the court refused to grant specific performance as damages could provide an adequate remedy. Section 20(1)(c) of the Specific Relief Act also provides that specific performance will also be refused where the terms of the contract are uncertain, as in Lim Nyuk Chan v . Wong Sz Tsin, or where there has been delay in bringing the action, or where there is evidence of fraud. The court will also refuse to grant specific performance where to do so would require the constant supervision of the court of Lee Sau Kong v. Leow Chang Chiang. Specific performance is also not granted to contracts for personal services- Dato Abdullah bin Ahmad v. Syarikat Permodalan Kebangsaan Bhd. @ Ors.
Under Section 18 of the Specific Relief Act, the court has the power to award damages in addition to or in lieu of specific performance.
An injunction is the remedy of an interlocutory injection is used by a party to maintain the status quo of the subject-matter in a pending suit. A mandatory injunction is a court order requiring something to be done. An injunction may also be in the form of a restraining order, stopping something from being done. This type of injunction is called the prohibitory injunction. For example, in Broome (Selangor) Rubber Plantations v. R.H. Whitley an injunction was granted restraining an employee from entering into employment as a manager or assistant of any plantation in the States of Selangor and Negeri Sembilan other than the estate of his employers until the expiry of his contract of service. This case may be contrasted with the case of Wrigglesworth v. Wilson Anthony which was discussed above under the subtopic on Restraint of Trade and Legal Proceedings.
An injunction is an equitable remedy. Thus, it can be varied or dissolved if the court discovers later that the application for injunction was made on suppressed facts or that the facts upon which the order was granted no longer exist. An order for injunction is an equitable remedy which is also regulated by Specific Relief Act 1950. Section 50 of Specific Relief Act 1950 provides that it is a preventive relief granted at the discretion of the courts. In respect of contracts, an injunction may be sought to prevent a party from committing a breach of contract. For example, the court may order that a seller be restrained from selling land to anyone else when the seller has contracted to sell that land to the plaintiff. A court may award damages to an injured party either in addition to, or in substitution for, an order of injunction.
Quantum meruit determines the amount to be paid for services, for example is where the parties to a contract have failed to agree on a price or where a party has carried out work in the reasonable expectation of a contract being formed but an agreement is never reached on the essential terms of that contract. If a person sues for payment for services in such circumstances, the court will calculate the amount due based on time and usual rate of pay or the customary charge, based on quantum meruit by implying a contract existed.
CONCLUSION QUESTION 2
Remedies that are available for breach of contract would depend on the gravity of the effect and impact of the breach. The types of remedies that are available are rescission of contract, damages, specific performance, and injunction. Rescission of contract is the contract is annulled and both sides are excused from further performance and any money advanced is returned. Damage is an equitable quantum of money is paid to the plaintiff to compensate for any loss. Specific performance is a court order requiring performance exactly as specified in the contract. This remedy is rare, except in real estate transactions and other unique property, as the courts do not want to get involved with monitoring performance. Injunction is a court order directing one party to perform or to refrain from doing a certain act. It is used especially in situations where a monetary award for damages would not satisfy a plaintiff’s claim or would not protect personal or property right from irreparable harm.
Ebrary: Business law(17nd ed.), Judge, Steven Cremona, Marise, Paigrave Macmillan, 1998, business law.
Ebrary: law and business of the entertainment industry, Berry Robert c, Greenwood Press, 05/2001, law and legisiation.
Ebrary: business legislation, Ramagopal, C, New Age International, 2008, business law.
Malaysian law, an introduction to the concept of law in Malaysia, 2001, R.H Hickling, Selangor Darul Ehsan, Malaysia.
General Principles of Malaysian law, 5th edition, Lee Mei Pheng, 1957-2007, Selangor Darul Ehsan.
Introduction of Communication
The definition of verb to communication is, “to impart , to transmit, to succeed in conveying nformation" In hotel there is a considerable amount of information to be transmit ted to and form staff in various department , as well as to GUEST, CUSTOMER , SUPPLIERS, and OTHERS. There are ,for example , the lines of communication to and from the reception office of a hotel. Communication can exchange of information ,idea, or feeling it involves at least two or more individuals and involves of communication by:
VERBAL = FACE TO FACE.
NON-VERBAL=COMMUNICATION WITHOUT WORDS ex: body language ,eye contact .
REPRESENTATIVE VISUAL=MORE IN DIAGRAM ex: no smoking, wet floor,
REPRESENTATIVE AURAL=MORE ON MUSIC
Information sought and given in a variety of ways :but whatever the form of communication , there are certain points that need to be established . WHAT IS THE MESSAGE ? WHO SHOULD RECEIVE IT ?WHEN SHOULD IT BE SENT?WHAT IS THE MOST SUITALBE WAY OF SEND IT? IS IT INTELLIGIBLE? HAS IT BEEN RECEIVED AND UNDERSTOOD?
Process of communication
INTRODUCTION OF MARKETING:
The philosophy of marketing needs to be owned by everyone from within the organization. Marketing focuses on the satisfaction of customer needs, Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business wants and requirements. Future needs have to be identified and anticipated. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers.Marketing is not only much broader than selling, it is not a specialized activity at all It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.This customer focused philosophy is known as the 'marketing concept'. The marketing concept is a philosophy, not a system of marketing or an organizational structure. It is founded on the belief that profitable sales and satisfactory returns on investment can only be achieved by identifying, anticipating and satisfying customer needs and desires.
INTRODUCTION OF Q1;
Lost World of TambunTheme Parks in Malaysia
The latest attraction from Sunway City Ipoh in Tambun, the Lost World is a new water theme park in Perak set to provide you a fun-filled adventure for friends and family! Nestled among lush greenery and limestone hills, the Lost World has a host of exciting activities to keep you coming back for more. . From my own research, there is five main elements which make up this world of adventures which is as stated in the structure
You are required to select a theme park of your choice. You are required to determine their organizational structure, products, markets, and competitors.
As part of your research, you will need to define the structure of the franchise and the product that is being offered to the consumer.
You are required to analyze:
Their market strength
Their zone of natural expansion
Brand positioning and marketability of their brand
Suggest steps to improve their sales and profits
Suggest how they can take their business to a global scale
Conclude your research by summarizing all the above and provide a final solution on how the theme park may thrive in a completion market place.
All cost for the event and portfolio must be self funding. Olympia College will not be responsible for any cost or any unforeseen circumstances occurred during this event.
As part of our assignment, I have chose the Lost World of Tambun theme park as my choice for doing my assignment. From my own research, there is five main elements which make up this world of adventures which is as stated in the structure below…
Jungle Wave Bay
Hot Springs & Spa
An exquisitely beautiful Waterfall Beach Garden & exhilarating water rides in the theme park for everyone at the water park and where the water beach garden were the biggest wave pool in Malaysia where the waves could swell up to 3 feet high. At there, you could find a absolutely perfect landscaped beach which surrounded by 20 feet twin waterfalls with two rivers flowing into the pool. There is also a musical body wash as a refreshment before to the caption of Sandy Bay.
Explorabay, a kids – only zone which is specially designed for kids while Cliff Racer are intend for a adult and youth. And of course, the longest inflatable tube ride in Malaysia, Tube Raiders which is the family – favourite giant slides while Adventure River is more on relaxing water ride.
Sail through the jungle canopy in an old mine cart after a drop from dizzying heights; just like in the old Wild Wild West movies! The park is perfect for those family escapades. Be sure to bring spare clothes for a change after a whole day's fun on the numerous water slides and water games. The park also plays host to a few tigers and albino tiger cubs and visitors can witness the tiger feeding times between 11.30am to 5pm every day. The park is open everyday except Tuesdays (school/public holidays excluded) from 11am - 6pm. One can have a cocktail at the Rum Jungle Bar between 6pm - 9pm every night. Entrance tickets start at about RM25 per adult and RM 19 per child (children under 90cm gets free entrance). The park also offers special food, entrance and rides packages.
Lost World Hot Springs & Spa
As the latest supplement for the visitors to enjoy the inimitable feel of the hot spring, the water in the hot spring come from a natural source, and this is a sanctuary for the visitors to relax and enjoy and to experience hygienic and rejuvenating hot water. Besides, there are many other elements which are catered for the visitors presenting the ultimate relaxation experience
There are feeding tigers show and their handles at play in the tiger valley. You can learn abit about how the tigers are cared through the valley’s educational program where you will be able to get close and personal with one of these exquisite tigers.
Lost World Petting Zoo
Visitors can take a walk on the wild side and The Petting Zoo allows the public to touch, feel, feed and play with the animals; giving those looking for a more personal encounter, a closer perspective.
So many words packed into one, the Lost World of Tambun, where providing an action – packed with exciting adventures with the most sensational rides and glamour in Ipoh, Malaysia. A 60 million Ringgit theme park which located in this historical town of Ipoh, in the middle of the North – South corridor in Perak; and is set in the inborn landscapes of Ipoh, surrounded by exquisitely breath – taking limestone features.
The Lost World of Tambun has its own market strength just like the other theme park as well. As my research all over these theme parks, The Lost World of Tambun is the best theme parks if compared to all the competitors around within the northern region in Ipoh example like Bukit Merah. They has providing a variety services which provides leisure, relaxation, enjoyment as well as entertainment. Moreover, the price are quite reasonable for the services they are providing.
As another market strength, Lost world of Tambun is the only theme park with natural hot spring and the water come from natural source and the thermal water in the pool are not recycled. Furthermore, they got a formation of the stand alone rock formation – 10 storey building within the theme park. Based on the 4Ps, place, people, promotion and products, Lost World of Tambun had provides all these 4Ps if compared to other competitors as their market strength.
800 parking spaces provided
Natural & pleasant landscape
Caring from staffs
Friendliness from staffs
Invite international performance during parties; beach party
Promote online through hot websites; facebook, etc…
Promote through travel and tour agencies for packages
Lost World Hot Springs & Spa
Lost World Petting Zoo
Zone of Expansion
For your information, Lost World are exposed to the nature. Therefore, it has ample of natural resources around and within the park. As for the future expansion, they should take this advantage to make more for its zone of natural expansion usage from the natural sources. Currently, they are building a hotel of themselves which are rated as 4 – 5 star grades; visitors like foreign visitors do not need to look for other accommodations and can just stay inside the Lost World of Tambun’s Hotel which are surrounded by natural source. Besides, they are also upgrading the hot spring & spa section. As their future expansion, it could build up a monorail system for the overall accessibility within the theme park itself; visitors are able to travel from the theme park back to the hotel after explorer.
Moreover, wide natural resources in their theme park which enable them to have their own cave which creates jungle tracking and cave exploring experience for customers. They should expand more on dry rides in did of only focus in wet rides as there is already a lot of wet rides. This will enable the visitors to have more choices during their explorer and will not feel boring.
Brand positioning and marketability of their brand
A great theme park which have its own nature and gave us a refreshing feeling when you are living in a hectic lifestyle; a way to expose yourself to the nature. Besides, it is a time for every member in a family to spend their time together and have fun in Lost World of Tambun. This is a way for family bonding to happen. Moreover, we can spend our time with our friends during holiday at there for entertainment and leisure. And of course, it is a good place for a couple to have a great day.
What are they famous for? Their natural resources and it located in a historical place in Ipoh with natural thermal water sources. They are also considered as ‘under the umbrella of Sunway Groups’ which lead them to success because Sunway group had prove themselves in Sunway Lagoon.
Steps to improve their sales and profit
In order to improve their sales and profit, they should depend on the economy scale which is reduce their cost in order to get more people. Besides, it’s also depends on how they generate their profit through the existing products. They can also provide more new family packages and teenage packages. Another step to improve their sales and profit is to extend business hour for dry parks and more events should be organize example like beach party. International performances should be invite example like super junior, wonder girls and big bang in order to attract more visitors. And of course, special rates for senior citizen should be apply and toys should be given to kids to show that the management is caring enough even to every single matter.
How they can take their business to a global scale
Extend their business to global scale, they can deal with the travel and tour regencies for packages and brings the tourism to Lost World of Tambun and let them recognize it and bring back this information back to the country. Moreover, they can have a deal with a country ambassador to promote their theme park in their own country and to attract foreign investment example like an big organization and this will lead them to develop another branch in their country by the help in modal from the organization; targeting hot weather country like india. Besides, it should have a deal with large organization to have a big retreat ( international conference ). And of course, the lost world management should also advertise their theme park through hot websites example like facebook.com, youtube.com, twitter.com and etc…
In any business success, marketing always plays a key part. You have to make a good relationship with your customers. You need to work out how you will reach and win new customers and make sure that they will be happy and remain satisfied of the services you are providing them. You need to always review and keep on improving everything you do to stay ahead of the competition.Although marketing plays an important role, it will not guarantee sales unless by doing it with a laid out plan. A well-researched and logical plan is important to have a better chance of building a long-term profitable relationships. A marketing plan will serve as a reference or your basis to execute a marketing strategy. By laying out plans, it will set out a clear objectives and explains how you will achieve them. You can define your business well if you have a written document that details the necessary actions to achieve your marketing goals. A marketing plan is considered a part of an over all business plan.
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