A misrepresentation is a false statement of fact made that has the result of inducing the other party to enter a contract. If a misrepresentation is shown to have occurred, the effect will be that the contract becomes voidable. This means that the party who was induced into the contract as a result of the misrepresentation may choose to rescind the contract, but does not necessarily have to.
Misrepresentation is based mainly in contract law, and has a relationship with other areas of contract that this module guide will explore, such as terms and mistake. There is also the negligent element of misrepresentation, which is based in tort. Therefore, an understanding of tortious principles will be helpful in understanding the law.
This chapter will be split into four distinct sections which should allow for a full and comprehensive understanding of the law of misrepresentation.
- Defining a misrepresentation
- What makes a misrepresentation actionable?
- What type of misrepresentation has been made?
- The remedies for misrepresentation
1. Defining a misrepresentation
A misrepresentation is a form of statement made prior to the contract being formed. There are two types of statement that can be made before a contract forms, these will either:
- Form part of the contract
- Not form part of the contract, therefore becoming a representation.
The importance of this distinction has been explained in the chapter relating to terms, so for a full understanding it is recommended that you have studied that chapter. But to recap, if a statement is made that is considered to be a term, in the event of this statement being breached, the aggrieved party would have a remedy under a breach of contract. However, if a statement is not considered to be a term, it will be held to be a representation, meaning if that representation is not true, the remedy will be under the law of misrepresentation. In order to distinguish between the two, the courts will consider the intentions of the party.
The courts will attempt to give effect to the parties’ intention insofar as this is possible. This will be an objectively applied standard. There are a number of presumptions related to when or how a statement is made which will help the courts when they are attempting to ascertain whether a statement is a term or a representation (Heilbut, Symons & Co v Buckleton  AC 30). These factors were covered in detail in the chapter on terms, therefore this chapter will provide a simple overview of the factors. For more information on this you should refer to the chapter on terms.
Statement is reduced to writing
If a statement has been reduced to writing, there will be a strong presumption that this will form a term of the contract, as opposed to a representation. The presumption is even stronger if the document in which the statement is included has been signed (L’Estrange v F Graucob Ltd  2 KB 394.
If there is a statement reduced to writing, the parties may suggest there was an oral agreement which is contradictory to the statement made in writing. The courts are unreceptive to such claims, as per the ‘parole evidence’ rule.
Therefore, when there is a statement which has not been reduced to writing, the presumption may be that it is a representation. Be careful, as oral statements can still form a term of the contract; you should still considers the other factors alongside this one.
Specialist skill or knowledge
If the statement is made by a party who has, or claims to have, specialist skill or knowledge, there will be a presumption that this statement is a term. The cases of Dick Bentley Productions Ltd v Harold Smith (Motors) Ltd  1 WLR 623 and Oscar Chess v Williams  1 WLR 370 are good authorities for this. In Dick Bentley, the statement was held to be a term because it was made by a car dealer who would claim to have specialist skill or knowledge. However, in Oscar Chess, the statement was made by a private seller who had no real specialist skill or knowledge.
Lapse of time
As a general rule, if there is a longer lapse of time between the statement and the formation of the contract, the greater the presumption will be that the statement is a representation.
2. What makes a misrepresentation actionable?
In order for a representation to become a misrepresentation, it must be first proven that it was an unambiguous, false statement of fact. In order to prove this misrepresentation is actionable, it must be shown that this representation induced the claimant to enter the contract.
Unambiguous, false statement
False and unambiguous
Ascertaining whether a statement is false in the context of misrepresentation is not as straightforward as a question of whether the statement is true or false. The degree of falsity is a relevant consideration. The case of Avon Insurance plc v Swire Fraser Ltd  1 All ER (Comm) 573 ruled that the test to apply is whether or not the statement is “substantially correct”. This involves a consideration of the inducement of the individual to the contract. If a statement is made that was technically false, but most of the statement was true, the statement would held to be true so long as the true part of the statement induced the claimant into the contract, as opposed to the false part.
Whether or not the false statement is unambiguous refers to how the claimant interpreted the statement. If, on a reasonable construction, the statement was true, however, the claimant interpreted the statement in a different way which rendered the statement false, the statement would not be unambiguously false, and the claim would fail. The case of McInerny v Lloyds Bank Ltd  1 Lloyd’s Rep 246 is an example of this, where the unreasonable interpretation of the statement by the claimant meant the claim failed.
The word ‘statement’ has been broadly interpreted. ‘Statement’ does not just refer to a verbal statement; it has been held that conduct can amount to a statement for the purpose of misrepresentation. The case of Curtis v Chemical Cleaning & Dyeing co Ltd  1 KB 805 outlined this fact. An example of this can be found in Gordon v Selico(1986) 278 EG 53, where the concealment of some dry rot during an inspection of a property was held to be a statement which misrepresented the fact that the property was free of dry rot.
Silence or non-disclosure will not amount to a statement, it is clear that there must be some kind of positive conduct to constitute a statement. Therefore, although in Gordon v Selico the party was silent as to the existence of dry rot, the conduct went beyond merely remaining silent; there were active steps to conceal this fact.
A misleading half-truth will amount to a misrepresentation. A misleading half-truth is a true statement which is misleading due to all relevant information not being revealed. Take the case of Nottingham Patent Brick & Tile Co v Butler(1885) LR 16 QBD, where a solicitor was asked whether any restrictive covenants burdened some land. The solicitor answered that he was not aware of any, which was technically true, as he had not yet checked. Of course, when he checked, there was some restrictive covenants. Therefore, the statement was technically true, but only half-true and misleading, meaning it would be construed as false.
Change of circumstances
If a statement is made which is true at the time of making, but subsequently becomes untrue, there is a positive duty on the statement maker to ensure to inform the relevant party of this.
In With v O’Flanagan  Ch 575, the defendant was contracting for the sale of his medical practice. A question was asked of the income of the practice. At the time, business was excellent, so he truthfully disclosed this. The sale was made a few months later, in which time the business’ income had dropped drastically. Therefore, due to the change of circumstances, the defendant had a positive duty to notify the plaintiff of this. The fact he didn’t was held to be a false statement of fact.
In contracts which are negotiated over a long period of time, any statements made of a volatile nature can be considered “continuing statements”, with which extreme care should be taken.
Contracts of utmost good faith
Certain types of contracts will impose a higher duty of disclosure than under normal circumstances. This is due to the nature of the relationships between the parties. The most common example of such a relationship is that between an insurer and the insured. It is the insured’s duty to disclose all material facts at the time of the formation of the contract for insurance and failure to do so will result in any form of claim under that insurance contract failing.
This differs greatly from the usual duties of contracting parties, whereby there is no positive duty to disclose any facts (Keates v The Earl of Cadogan (1851) 10 CB 591).
False statement of fact
This section will be concerned with whether or not the statement was of fact. This is a key component of misrepresentation, as a claim for misrepresentation will not be actionable if the statement made was merely an opinion or a suggestion.
Statements of opinion
As mentioned above, the general rule is that a statement of opinion is not a fact. This is exemplified in the case of Bisset v Wilkinson  AC 177. In this case, a farmer stated that “it was his opinion” that the land could hold 2,000 sheep. The plaintiff claimed for misrepresentation, but it was held not to be a statement of fact. This was due to two factors
- He expressly stated it was only his opinion
- He held himself out as having no expertise as to whether the land held that many sheep, he had never claimed to keep sheep on the land, it was merely a guess. The plaintiff was also aware of this fact.
It is irrelevant whether the statement of opinion made is unreasonable, or whether the statement maker could subsequently check the validity of the opinion and update the other party as to whether the statement was true or not (Hummingbird Motors Ltd v Hobbs  RTR 276).
In Hummingbird, an insurance company contracted the insured’s son to enquire about the value of their contents. He incorrectly stated the value of the contents. This was held to not be a representation, as he was in no better position than the insurance company to know the value of his parent’s contents.
Therefore, the question to ask is whether the statement maker is in a better position to know the truth than the plaintiff? If not, and the plaintiff is aware of this, it will likely be classified as an opinion.
Exam consideration: Do you think a statement that amounts to an opinion would still be held to be an opinion if the statement maker than went on to check the truth of the opinion, and realise it was incorrect?
If the statement maker is in fact in a superior position to know the true fact, the position is different. If the statement is made with a reasonable belief and they have reasonable grounds to make this statement, it will amount to a statement of fact. Correspondingly, if the statement maker holds themselves out to have reasonably grounds to make a statement, when in fact this is not true, it will amount to a statement of fact for the purposes of proving misrepresentation.
The case of Smith v Land & House Property Corporation(1884) 28 Ch D 7 is an example of an opinion amounting to a fact. The landlord sold a property and described the tenant as ‘a most desirable tenant’, and this was not true. Although this may have been expressed as an opinion, the fact the defendant was in the best position to know the true facts means this statement was held to be a statement of fact.
Statements of intention
A misrepresentation as to future intention is usually not actionable for misrepresentation, as it will not amount to a statement of fact. The statement of future intent will not be held to be a fact even if the defendant intentionally changes their mind as to their intentions (Inntrepreneur Pub Co v Sweeney  EWHC 1060 (Ch)).
A statement of future intention made with absolutely no intention at the time of the statement, however, will amount to a misrepresentation, as seen in Edgington v Fitzmaurice(1885) 24 Ch D 459.
Statements of law
A statement of law which is incorrect will amount to a false statement of fact for the purpose of misrepresentation. Pankhania v Hackney London Borough  NPC 123 concerned the purchase of a property to be used as a car park. There was a statement that the occupier of the car park could be evicted within three months under law. This was incorrect, and therefore classified as a false statement of fact.
Inducement of the claimant
Once it has been proven that a false statement of fact has been made, the next step is to prove that this statement of fact induced the claimant to enter the contract. There are three requirements of inducement:
- The representation made must be material
- The representation must be known to the representee
- The representation must be acted upon
The representation must be material
The representation must not be an inconsequential statement which is of irrelevance to the plaintiff. In order to be actionable, the representation must be material so that it would positively influence a reasonable person to enter the contract. This is a relatively easy requirement to prove, as seen in Smith v Chadwick(1884) 9 App Cas 187.
The test for whether or not a representation is an objective one. In JEB Fasteners Ltd v Marks Bloom & Co  1 All ER 583 Party A was contracting with Party B to purchase a company. Party B made a misrepresentation as to the accounts. This misrepresentation was held to be unactionable as it had not induced the contract; Party A only wished to secure the services of some of the directors, he was not induced by the accounts.
There is a slightly alternate approach of the courts where a representee relies on a statement that a reasonable person would not have considered a relevant factor in entering the contract. In such a case, the representee will have the burden of proving that this representation was material to their decision to contract (Museprime Properties Ltd v Adhill Properties Ltd(1991) 61 P & CR 111).
The representation must be known to the representee
A representation will not be actionable and will not have induced the representee unless the representee was aware of the representation.
Horsfall v Thomas(1862) 1 H & C 90 is an excellent example of this. The defendant hid a serious defect in a product, and when the representee discovered this defect, he claimed this was misrepresented to him. It was held it could not amount to a representation as the representee never inspected the product and was therefore never aware of the misrepresentation.
A representation made to one party which then induces a third party may be amount to a misrepresentation under the following circumstances:
If party A makes a misrepresentation to Party B, and Party B relays this information to a third party, who is induced into the contract on that basis, it will be a misrepresentation if Party A knew or ought to have known the representation would be likely to be communicated to the third party. The authority for this principles comes from Yianni v Edwin Evans and Sons  3 All ER 593.
In Yianna v Edwin Evans and Sons, a misrepresentation was made by some valuers to a building society. The building society passed this information on to the representee. The valuers knew or ought to have known this information would be passed on to the representee (the third party), therefore, this representation was actionable.
The representation must be acted upon
The final requirement of proving inducement is that the representation was actually acted upon. The representor may attempt to prove the representee was induced by another factor, and not the misrepresentation.
Peekay Intermark Ltd v Australia and New Zealand Banking Group Ltd  EWCA Civ 386 outlines this requirement. In this case, it was questioned whether the representee was induced to sign a contract by relying on information and incorrect information given to him over the telephone. It was held that as an experienced investor, he would not have been induced by a loose description over the telephone, therefore, he did not act upon this misrepresentation.
It should be noted that the misrepresentation does not have to be the sole inducement for the formation of the contract, as long as it formed part of the inducement this will suffice - Edgington v Fitzmaurice(1885) 24 Ch D 459
If the statement is made fraudulently and is material, there is a strong presumption that this statement has been relied upon - Barton v County Natwest Ltd  Lloyd’s Rep Bank 408
If the representee chooses to validate the truth of the representor’s statement, unless the representation was made fraudulently, the statement will not act as a misrepresentation. In S Pearson & Son Ltd v Dublin Corporation  AC 351 it was held that this mean the representee have relied upon their own judgment rather than the statement of the representor.
If the representee has an option to validate the truth of the representor’s statement, but refuses to do so, this will not prevent the statement as being held to be a misrepresentation, as the representee has relied upon this statement, thus being induced by it - Redgrave v Hurd(1881) 20 Ch D 1.
3. What type of misrepresentation has been made?
Categorising the type of misrepresentation made is one of the most complex parts of the law of misrepresentation, as there are four different types:
- Fraudulent Misrepresentation - Common Law Tort of Deceit
- Negligent Misstatement - Common Law via Hedley Byrne v Heller
- Negligent Misrepresentation - Statutory under the Misrepresentation Act 1967
- Innocent Misrepresentation - Statutory under the Misrepresentation Act 1967
The importance of these distinctions will become clear when each one is assessed, as they have differing burdens of proof and remedies. The distinctions are based upon the intention of the statement maker when the misrepresentation is made. Types 2 and 3 will be dealt with under the one heading of “Negligent misrepresentation”, the common law and statutory differentiation affect the remedies available.
The significance of a misrepresentation being classified as a fraudulent one is that the measure of damages may be greater under certain circumstances. There are two remedies available for fraudulent misrepresentation: recession and damages.
Representees should attempt a claim for fraudulent misrepresentation with caution, as the courts impose a much higher standard of proof due to the serious allegations. There may also be penalties in the event the claim is not made out.
Exam consideration: Why exactly do you think the courts may penalise parties who attempt to make out a claim for fraudulent misrepresentation and fail to do so?
A fraudulent misrepresentation was defined in Derry v Peek(1889) 14 App Cas 337 as a false statement which is ‘made knowingly, or without belief in its truth, or recklessly, careless whether it be true or false’.
In order to assess whether a statement has been made fraudulently, you should consider whether:
- The statement maker knows that the statement he has made is false
- The statement maker has reasonable grounds to believe his statement is true even if it is false
In the case of a, there will clearly be a fraudulent statement.
In the case of b, if the statement maker has made a false statement, but has reasonable grounds to believe his statement, it will not amount to a fraudulent statement, as it has not been made recklessly or carelessly. A statement made recklessly or carelessly needs to be a statement made which the statement maker has no belief in the truth of (but does not know for sure that it is true or false).
Thomas Witter Ltd v TBP Industries Ltd  2 All ER 573 clarified that where a statement is made where the statement maker has no idea whether or not it is true or false, this statement would be fraudulent due to the recklessness asserting it is true when it may not be.
True statements which become false
As we have discussed earlier in this section, some statements made may be true at the time of the statement, but later become false. In those situations, it was established that there is a duty for the statement maker to make the representee aware of this change. However, for the purposes of ascertaining the type of misrepresentation, would a failure to update the representee be classed as a fraudulent misrepresentation?
In With v O’Flanagan  Ch 575 it was suggested that misrepresentation as a result of a change of circumstances might result in either a fraudulent misrepresentation or a negligent one. Here are the circumstances in which this can happen:
Fraudulent: The statement maker is aware there is a duty to notify the representee of a change in circumstances (Banks v Cox (No 2) unreported)
Negligent: The statement maker is not aware there is a duty to notify the representee of a change in circumstances.
A negligent misrepresentation is made out where the statement maker has belief in his statement, but has been careless in reaching this conclusion. It is considered ‘negligent’ as there has been a breach of duty of reasonable care and skill when making the statement. As mentioned earlier in this section, the difference between a negligent misrepresentation and a negligent misstatement is the remedies available.
A claim for a negligent misrepresentation that is based in tort under the common law is usually referred to as a ‘negligent misstatement’ This claim was first established in the case of Hedley Byrne & Co Ltd v Heller & Partners Ltd  AC 465. As per Caparo Industries plc v Dickman  2 AC 605, in order for a claim in negligence to be successful, there must be a special relationship between the parties so that there would be a duty of care which arises.
Subsequent case law which considered negligence of misrepresentations in the context of duty of care concluded there would be a duty of care owed if there was an ‘assumption of responsibility’ on the part of the statement maker (Henderson v Merrett Syndicates Ltd  2 AC 145). Whether or not there is an ‘assumption of responsibility’ considers determining whether the statement maker has held themselves out as possessing expertise or special skill, and is aware the other party will rely on this information. It is irrelevant whether or not the statement maker is an actual expert, only that they hold themselves out to be one.
Exam consideration: What do you think the above means for contracts in a commercial context? May it be safe to assume the individual will always hold themselves out to hold expertise or special skill since they are involved in a particular business?
The significance of a negligent misrepresentation under a tortious claim is that the aggrieved party has the burden of first proving the duty of care, and then proving that this duty of care has been breached. As will become clear from the following section, a claim under the statute is much easier to prove and therefore favourable.
An alternative approach to a claim for negligent misrepresentation is to pursue the claim under statute. The Misrepresentation Act 1967 Section 2(1) allows for such a claim. Here are the key components of a claim under the Misrepresentation Act.
- A misrepresentation has induced the representee to enter the contract
- The representee has suffered loss as a result
- The statement, if made fraudulently, would have been actionable as a fraudulent misrepresentation
- If so, the representor will be liable for negligent misrepresentation unless they prove they had reasonable grounds to believe the statement was true up to and at the time the contract was made.
The significance of a negligent misrepresentation claim under statute is that the burden of proof from the common law claim is reversed. Once the claimant establishes there has been an inducement from a false statement of fact, it is to the defendant to prove that they had reasonable grounds to believe the misrepresentation they made was true up to and at the time of contracting. This is advantageous to the representee, and thus a favourable action to bring.
The representor cannot escape liability simply by proving that he was not negligent, it must be proven that he had reasonable grounds to believe the statement, as shown in Howard Marine & Dredging Co Ltd v A Ogden & Sons (Excavations) Ltd  QB 574.
It should be noted that a claim under the Misrepresentation Act cannot be made by a third party relying on a statement; the statute only applies where the party to whom the statement is directly made is induced into the contract.
With the development of the Misrepresentation act the claim for innocent misrepresentation is extremely limited. A claim for innocent misrepresentation will arise when a claim for negligent misrepresentation under the Misrepresentation act has failed. The remedy for an innocent misrepresentation will usually be rescission of the contract.
4. The remedies for misrepresentation
In the previous sections we have mentioned the advantages and disadvantages of certain forms of misrepresentation being in the remedies. This section will first discuss the different remedies available, and then explain the differing scales of damages available to each type of misrepresentation.
When a contract has been induced by misrepresentation of any kind, the contract does still confer obligations upon the parties, but the contract will be voidable. Voiding the contract as this stage is using the remedy of rescission. The aim of this remedy is to put the parties back into the position they were before the start of the contract.
There are a number of restrictions to the use of this remedy. These are known as ‘bars’ to rescission. Each of these shall be covered in turn.
Exam consideration: When answering a problem question on misrepresentation, if you establish that the remedy would be rescission, ensure to attempt to apply the bars of rescission to the contract to show a full understanding of the remedy.
Affirmation refers to an affirmation of the contract, whereby despite the misrepresentation, the representee had held themselves out to be happy with the contract as it is, therefore affirming the misrepresentation (Long v Lloyd  2 All ER 402.
In the event of a misrepresentation, it is expected that the representee, if they are not happy with the contract, will take action to remedy the contract. Conduct that will affirm the contract includes positive affirmation via words, positive affirmation via conduct, or making no attempt to remedy the issue.
Lapse of time
The next bar to rescission is where there has been a significant lapse of time between the formation of the contract and the discovery of the misrepresentation. There is a differing approach by the courts for different types of misrepresentation.
In the case of fraudulent misrepresentation, the lapse of time will begin at the time the fraud was either discovered, or could have been discovered.
As for misrepresentation which is negligent or innocent, the lapse of time will begin from the date of the contract. Leaf v International Galleries  2 KB 86 highlights this sometimes harsh approach. In this case, a painting was purchased as one painted by a famous painter. Five years later it was discovered this was not true. Due to the lapse of time, this contract could not be rescinded.
Exam consideration: Do you think the courts approach to the lapse of time bar in relation to negligent and innocent misrepresentation is fair? Consider the result if there was no lapse of time rule.
Restitutio in integrum
This bar to rescission refers to where a rescission of the contract is no longer possible. This is the case where the goods under the contract have been used, consumed or have perished. In the case of Clarke v Dickson (1858) 120 ER 463 the example of a contract for a sale of a cake we given; once this cake has been eaten, the contract may not be rescinded.
If the event that the goods have only been partially consumed rescission is a more complicated issue. In TSB Bank plc v Camfield  1 WLR 430 Restitutio in integrum was referred to as an ‘all or nothing approach’ where this bar would not be available if any of the goods at all had been consumed. In De Molestine v Ponton  1 All ER (Comm) 587 this approach was rejected, and it was argued a partial rescission may be possible where you can split the contract into multiple parts.
Therefore, if there is a multi-part contract which you could sever and separate some parts of, it will be possible to rescind the parts with goods that are yet to be consumed. For example, a contract for one keg of beer could not be separated and rescinded once consumed, however, a contract for 5 kegs of beer, each of different types, could be separated so that the contract for any keg which was yet to be consumed may be separated and rescinded.
Third party interests
Where rescission would encroach on the rights of a third party, the remedy will be unavailable. Usually this will be where the goods have been sold to a third party who had no knowledge of the misrepresentation.
Crystal Palace Football Club (2000)Ltd v Dowie  EWHC 1392 gives another example. In this case, rescission of the contract would have resulted in reinstating his employment at Crystal Palace Football Club. Crystal Palace had hired a replacement for him, and he was now employed at another football club. Rescission of the contract would have adversely affected the rights of two third parties; the replacement employee and the new club.
An award for damages is the most commonly sought after remedy for misrepresentation. Although rescission is effective in releasing the parties from their obligations under the contract, there are often circumstances in which the damage caused goes beyond the contract in question. In this case, damages are an effective remedy.
The measure of damages differs for each of the types of misrepresentation, therefore each will be considered in turn.
A fraudulent misrepresentation requires a high standard of proof, subsequently, the measure of damages reflect the difficulty of proving this. The case of Doyle v Olby (Ironmongers) Ltd  2 QB 158 is authority to the effect that damages are awarded on a tortious basis, aiming to put the aggrieved party in the position they would have been if the misrepresentation was true.
This standard is usually subject to a test of ‘reasonable forseeability’, where a loss will only be claimable if the statement maker could have reasonably foreseen that the fraudulent statement would have resulted in such a loss. Here is an example:
Party A sells Party B a car for £200. Party A is aware that Party B intends to sell the car on for £2,000. However, Party A has fraudulently misrepresented the make of the car, and it only worth £50 resale value.
In this case, it is ‘reasonably foreseeable’ that Party B would lose out on the profit they intended to make on the resale, as Party A were aware of them attempting to resell the car. Therefore damages could extend to those.
However, following Doyle v Olby (Ironmongers) Ltd, it was established that damages for a fraudulent misrepresentation are not subject to this test of forseeability, the damages will extent to all consequential loss of the control, irrespective of forseeability or remoteness of damage. Take the following situation:
Party A contracts with Party B for the sale of 10 limos for £5000. There was a fraudulent misrepresentation as to the quality of the limos. Party B had a £1,000,000 contract to chauffeur a famous football team around, but due to the lack of quality in the limos, has lost this contract. Even though Party A were not aware of this, and it was unforeseeable, it qualifies as a ‘consequential loss’ and therefore they would be liable for damages related to Party B losing out on this contract.
For a full, in depth understanding of damages you should refer to the chapter on damages. But from this explanation you should be able to understand the measure of damages for fraudulent misrepresentation.
Negligent misrepresentation under the common law
Negligent misrepresentation claimed under Hedley Byrne v Heller and the tort of deceit are extremely limited in comparison to those for fraudulent misrepresentation. Unlike damages for fraudulent misrepresentation, under the tort of deceit the damages are limited by the test of remoteness.
The test of remoteness, from Overseas Tankship (UK) Ltd v Morts Dock & Engineering Co (The Wagon Mound)  AC 388, only allows damages to be claimed that are “reasonably foreseeable”. You should have an understanding of how this will affect misrepresentations from the previous example of the contract for the car.
If the claimant has also been negligent to some extent, damages may be reduced by way of contributory negligence, apportioning some of the blame to the claimant.
Negligent misrepresentation under the Misrepresentation Act
We have already discussed the misrepresentation act being a favourable avenue as to a claim for negligent misrepresentation due to the burden of proof being reversed. A claim made under the misrepresentation act is even more favourable in respect of the damages it may award.
Under Section 2(1) of the Misrepresentation Act, damages are awarded on exactly the same basis as fraudulent misrepresentation. Therefore, the statement maker will be liable in damages for all consequential losses as a result of the statement, irrespective of their forseeability. This was confirmed in Sharneyford Supplies Ltd v Edge  Ch 305.
Exam consideration: This may seem particularly harsh. What are the justifications for this? Think about how exactly a claim under Section 2(1) is proven and how a statement maker would absolve himself of liability
Section 2(2) of the Misrepresentation Act clarifies the relationship between rescission and damages. The courts have identified that rescission can often result in unfair consequences, and therefore, damages may be awarded as an alternative to rescission. This means that there cannot be a claim for rescission and damages; it must be one or the other.
Interesting, this suggests that damages may be subject to the same bars that rescission is (affirmation, lapse of time, third party rights and impossibility). This is because of the exact wording of the statute, it states damages may be awarded “in lieu of rescission”, therefore, when rescission is not possible, it may be held that damage will not be a possible remedy either.
The current position from Zanzibar v British Aerospace (Lancaster House Ltd)  1 WLR 2333 is that in order to claim for damages under the misrepresentation act, the right to rescission must still be active at the time.
As mentioned previously, the only remedy for innocent misrepresentation is rescission, meaning damages will not be possible for an innocent misrepresentation.
Can liability from misrepresentation be excluded in the contract?
In order for liability for misrepresentation to be excluded, Section 8 of the Unfair Contract Terms Act 1977 rules that the term must be:
- Clear and precise as to the exclusion of misrepresentation
Reasonable refers to the “test of reasonableness” which you should refer to the chapter on exclusion clauses for a full understanding of.
“Clear and precise” will require an express mention of misrepresentation being excluded. In Thomas Witter Ltd v TBP Industries Ltd  2 All ER 573 “Liability for any pre-contractual misrepresentation will be excluded” sufficed.
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